People are much more aware of how important it is to take care of their skin today. it used to be that no one would put sunscreen on and most guys wouldn't even think of applying any kind of cream. Times have changed and there are a lot of products available that weren't before either. Lotions, creams, sunblock, eczema treatment, ointments, wound salves, acne medications, and so on.
It is important for not just comfort, but the long term care of your skin as well.