Active and Passive Blog Income
My blog has started to grow more and I am noticing the difference between what I call passive blog income and active blog income.
If you are familiar with the terms active and passive income from an investing/finance perspective, you will know that active income is income that takes active involvement (work) to create it and passive requires an upfront involvement, but later requires none (or very little). An example of active income is your job. Passive income would be royalties off of your book sales.
This blog is shaping up the same way. I have been writing steady for around 5 months now. I keep adding articles about whatever I feel like and throwing them up. I have added monetization to this blog in the form of:
- Google Adsense ( )
- Kontera ContentLink
- Chitika ads
- PayPerPost articles
- PayU2Blog articles
The first 3 are passive and the last 2 are active. Why? Well PayPerPost and PayU2Blog will only pay me when I write an article for them. This was a great way for me to earn some guaranteed income when I got my blog started. Lately, I have been busy though, so it has been a bit hard to find the time to write these articles. I will keep up with it, because it would be foolish to pass up on the money at this point.
The first 3 are passive because I don't have to maintain anything for them to work. I have articles I wrote a couple months ago that attract a lot of Google traffic and people have been clicking the ads. I haven't done any work since (maybe update them occasionally if they are that type of article) and they earn me revenue.
Blog Traffic
My blog traffic was very low before, so active income was a sure bet. However, this is changing with the increased traffic. My passive income is catching up to my active income. $2 to $3 a day is normal for my passive income and I was earning around $50 every two weeks from my active sources which works out to just over $3.50 a day.
Maintain a Balance
I think it is important to not maintain a balance though. Don't bite the hand that feeds when it doesn't look as attractive anymore. John Chow's site is a good example. He has almost a dozen revenue sources. Some are active (like ReviewMe) and others are passive (Adsense, Chitika, etc). A good mix will keep income flowing and your site balanced out.
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Category: Blogging
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