For all of you signed up with Google Adsense, you might have noticed something called Channels. This is the closest thing Google gives you to figure out where you make your money.

Adsense lets you create up to 200 channels using different names. Your adsense code can then reference these names. Google will summarize your revenue by channel if you want them to. Breaking them down based on your channel names.

Why Would I Want This?

Now you can categorize your ads however you want and see how they perform. For example, I named the large 300x250 square ad different then the my horizontal set of links at the top of the page. The row of links paid me next to nothing, while 99% of my revenue came from the 300x250 ad. It means I might as well be using the top space for a different kind of ad or for my own graphics and menus.

Recent Changes to ThoughtsFromMyLife

I have recently create some more channels to get a real handle on what is going on. I have a channel called "homepage" and a channel named after each of my categories. For each ad clicked on the homepage, it will register with the homepage channel. For each category page and specific posting page, it will register the clicks and revenue under the channel with the name of that category.

I wrote my own code in php so I just changed the part that prints out my Adsense code to change the channel name to whatever the category is.

I am hoping to see who is the higher paying within a few weeks. I will be sure to post the results.

In the mean time, look at creating channels for your site. Try to think of inuitive ways to figure out your revenue sources. You could have channels for variety of breakdowns. Here are some ideas.

• RSS feed
• Categories
• Ad styles (i.e. vertical banner, horizontal banner, square ads, image ads, links, etc.)
• Homepage
• Posts
• Category pages
• Non posting pages (i.e. About Me, Links, etc.)
• Position on page (i.e. square ad at the top, square ad second from the top, etc.)
• Search results page
• Top Posts page
• Specific postings/articles
• The list goes on ...

Have fun with this. Let me know if you find any interesting trends yourself or other breakdown areas. I will modify the article and give you a linkback if I like them.

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Category: Blogging

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